ARTLY
Description
Artly is a seasonal painting kits brand I co-founded and launched from the ground up. While the venture covered everything from strategy to Shopify, my focus here was the visual world: product photography and content direction that had to introduce a brand nobody had heard of, and make a cardboard box of paint supplies feel like an experience worth gifting.
Client:
ARTLY
Year:
Industry:
Ecommerce
Challenge
A painting kit is an experience product sold through static images—the photos had to do the explaining. Every frame needed to answer a question a stranger would have: what's inside, what does the process feel like, what do you end up with. And because the brand launched with zero audience, the same imagery had to work twice—converting on the Shopify store while feeding organic content from day one. All of it shot, edited, and live within a two-week launch window.
Conclusion
Artly launched with a complete visual library instead of a single product shot: packaging, kit contents, process, and finished work, all in one consistent brand world. The photography became the foundation the store and the content ran on—proof that for a new ecommerce brand, the images aren't decoration for the product page. They're the sales team.
